• Aloha from Sassafras!

    About Us

    Sassafras is a family owned and operated business. It was founded in 2010 in Waimea on the big island of Hawaii. But our families’ company started much earlier! Charles Cummings and Peggy Petersen started out as entrepreneurs in the early seventies in San Francisco. Charles would hand craft one of a kind 14k gold and sterling silver jewelry and Peggy would display a velvet lined box full of Charles’ incredible designs to all the businesses on Union St. hoping for a few good sales! We sure have come a long way. We attribute our success to our quality products at a reasonable price, along with our families honesty and integrity. We stand behind our work, and make sure it is made to our specifications and high quality standards.


    You may have bought a piece from Charles and Peggy at a harvest festival or a art show somewhere on the west coast. Perhaps in Lake Tahoe, where they resided for many years. This is where their daughter Elly started to learn from her father. She first learned to design and make beaded earrings. This hobby started in high school, and eventually developed into a great career many years later.


    Our family reconvened in Hawaii in 1998. Peggy and Charles had been living on the big island since 1995. Elly then spent twelve years working as her father's apprentice, after she attended college in Las Vegas, where she earned her degree in interior design. She was inspired by her mother Peggy, who shared her amazing retail talents and design experience. While Charles shared with her his knowledge of metal fabrication and design. Now together as a family we have combined talents and have become Sassafras. Creating the island inspired collection called “Sassy.” Each of our pieces tells a story, a myth or legend of Hawaii or Polynesia. And every piece is handcrafted in solid sterling silver, with natural gemstones, and colorful south seas shells. It is our pleasure to share with you our designs filled with meaning. Designed with love, thankfulness and appreciation for this island we now call home, beautiful Hawaii Nei.
    Aloha~


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    See what people are saying


    "

    I just received earrings from my boss when he and his wife went on vacation to Hawaii. Love the earrings, the peridot really makes them standout. Great craftsmanship.

    "

    By Erin


    "

    I get compliments daily on my exquisite Manta Ray pendant that I bought from you at the open market in Kona last year; I wear it daily and feel naked without it on if I forget to wear it.Many of it's admirers are men, and they love it!

    "

    By Marlee


    "

    I get complements every time I wear a piece of your jewelry. I love the unique designs and beautiful colors in these pieces. I am always reminded of The Big Island when I look at them! Love your designs!

    "

    By Shay Davidson


    "

    I am very pleased with the peridot pendant and chain I purchased in our recent island visit. The quality is excellent and the customer service was outstanding. It is a lovely keepsake.

    "

    By Karen



    "

    We enjoyed meeting Peggy at the marketplace and Cheri really loves her pendant and earrings.

    "

    By Gary and Cheri


    "

    We LOVE your jewelry and we LOVE Mary @ Alii Marketplace. Have to come back to paradise but in the meantime will go thru your website. Mahalo

    "

    By Roni & Nicole


    "

    My son, who lives on the big island, gifted me with the "tree of life" earrings. They are so beautiful and the love that went into creating them is obvious! I will treasure the gift and enjoy wearing them.

    "

    By DML


    "

    Received the ring today. Kupaianaha!! Hoopono! My expectations were exceeded!! The wee box is a small treasure by itself! Sheila loves the two silver bracelets we bought, an wears them daily. Treasures all!! . We'l be back. Mahalo nui pono! Aloha ahui hou

    "

    By Jack and Sheila


    "

    Just bought your Big Island Flora bracelet on our trip last week to Kona and I LOVE it! Have gotten so many compliments. Can't beat the quality or beauty of your designs. This is my second jewelry purchase from Sassafras and since I design most of my jewelry, I'm very picky about purchasing from other artists. Can't wait to see your new designs. Keep up the inspiring work! Amazing Artists!

    "

    By Karen W


    "

    Dear Peggy and family: your jewelry is very creative and beautiful. My pendant is the perfect keepsake for my island visit and I received many compliments in Kona as well as back at home.Thank you

    "

    By Patricia Ferraro


    "

    Mahalo again for the incredibly gorgeous amethyst ring with 8 diamonds. I LOVE IT! It was a pleasure to meet you Elly and great to see you again Peggy

    "

    By Nancy Sohm
    Longmont, Colorado


    "

    Dear Sassafras Family, I own 3 of your rings and treasure each one. They are so beautiful and comfortable to wear. My most recent one is a gorgeous amethyst with 8 diamonds. Thank you so much for your unique handcrafted jewelry.

    "

    By Nancy Sohm
    Longmont, Colorado


    "

    Love your unique jewellery - The opal hoops and barrel I love - I'm glad that I have the larger hoops after losing the smaller hoop .... so sad but replacing with the larger ones works for me .... So enjoyed the jewellery art you are displaying

    "

    By Maureen Carefoot


    "

    Great place, beautiful jewelry and wonderful people! Mahalo for the great vibes and beautiful pieces

    "

    By Tully Baker


    "

    Dear Peggy & Elly,
    Received the bracelet and carved box. You guys are wonderful. Thank you so much! That bracelet meant so much to my wife and to have one come back that is so durable and that she can wear regularly without worrying about damaging it is just really perfect ... and without charge! You truly embody the spirit of Aloha which has so attracted me to your beautiful islands. Again, thank you so much for your thoughtfulness and generosity. Very best regards

    "

    Ralph Sodano


    "

    Peggy assisted my boyfriend and I in picking out some lovely items of jewelry and souvenirs to bring back home. I have only received compliments on all my purchases! We loved Sassafras!

    "

    By Mary Kay Pfund


    "

    Thank you for your kindness. VERY lovely collection of jewelry from people who love what they do

    "

    Private Chef Glow Lusiak




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